AI-Driven Climate Campaigns

Elena Pro, António Valentim

European Institute, London School of Economics

Has this ever happened to you?

The Problem

80%
care about climate change

BUT
most of them don’t do anything about it

Our Solution

AI
Climate Conversation Bot
AI: Hi! I see you care about the environment. What matters most to you - your children's future, energy costs, or something else?
You: Honestly, I worry about my kids
AI: I understand that parental concern. Let me share how climate action today protects the world your children will inherit...
You: Tell me more

How It Works

👥
Online Campaign
→
🤖
AI learns their values
→
💬
Personalized conversation
→
✅
Action & engagement

The Team

Elena Pro
Elena Pro
PhD Candidate, LSE European Institute

• Data Science & AI Development
• Building the interface
• Behavioral data analysis

António Valentim
António Valentim
Assistant Professor, LSE European Institute
• Climate Communication Expert
• Political Psychology Research
• Public opinion & persuasion

Your £10,000 Will Fund

🧪
Run Experiment
2,000-person trial
Measure effectiveness
⚙️
Refine Interface
Improve based on
user feedback
🤝
Find Partners
NGOs for field
experiments
✅
Prove Concept
Validate before
scaling up

The Economics

£500
Traditional targeting
per 1,000 people
£35
Our AI approach
per 1,000 people

From Flyers to Meaningful Conversations

Network visualization

LSE

Appendix

AI diagram

An Example

AI diagram